The Plunge Lede
This is a little cold, but gosh if it doesn't make me realize why I chose journalism.
Plunge Journalism
posted by J. Beauchamp @ 16:13
3 comments
Life Of The Mind
Something about nothing in particular
11.14.2006
Plunge Journalism
About Me
- Name: J. Beauchamp
- Location: Anywhere, Nowhere, United States
Baptized believer since 1993. Married to a beautiful woman, pure in heart and spirit. Communication instructor at private university.
3 Comments:
Shafer wrote:
"The abundance of bite-sized pieces scattered about gave readers multiple points of entry into yesterday's newspaper. Parched by a long story about tax policy that jumped from Page One, a reader could always count on finding a little oasis where he could replenish himself. Knowing that most pages contained a few shorts gave readers added reason to flip through the paper and nibble here and there."
I couldn't agree more. I love contemporary newspaper design; I think a balanced modular front page with a dominant photograph and strongly contrasted typographical elements is a work of art.
But we need more bite-size news items to entice readers. Not just in a stale "briefs" section. But actually mixed in with the rest of the copy.
As Shafer says, it's all about entry points.
PS- Few things are as fulfilling as accurately and efficiently reporting a major news item (like a Bus Plunge story) in 30 words or less. God bless the summary lede.
McNews all the way. I'm so post-modern.
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